MSN by Microsoft | Creative direction and interaction design
Project overview
Microsoft’s MSN Internet services and web content attract more than 380 million users worldwide each month. MSN brings users the content they want and need, allowing them to make the most of their time online.
Design goals
The objectives on the MSN design project were to refresh the brand’s primary visual identity system and to create an updated collection of brand and visual guidelines that kept the existing MSN character and feel.
Design and research methods used
Global market research, User observation, Participatory design session, Scenario development, Brainstorming, Desirebility testing.
Brand development | Visual identity system
Brand development | How it all comes together
Advertising approach
Interaction & information design
The objectives on the web user experience design were to provide a design solution with design guidelines for the network shell to promote consistency and to improve actual and perceived performance.
Header and content | Wireframes
Created wireframes to identify implementation consistency of the header and footer.
Header and content | Web
Hotmail application | Web
Hotmail | Research
Through participatory design sessions, opportunities and design solutions were identified.
Hotmail | Screen prototype
On screen prototype helped us in both the brainstorming process as well as a tool for usability testing.
Mail application | Web
Music service ideation | Web
